Non-Fiction

“It is often said that nothing happens in business until somebody sells something. “Spend Less – Sell More” is likely to make your “selling somebodies” a good deal more successful and your business more robust.” – Atlanta Business Chronicle

How many dollars do you get back from every marketing dollar you spend? That is the real measure of your marketing success” – Jan Eakins, Sales Communication Manager Microsoft Corporation

Spend Less – Sell More is a 13-step, practical guide that demonstrates how a company can increase sales without increasing expenditures by using a managed process of programmed marketing and management techniques. Once you have Rosenzweig’s 13-step program underway, you’ll know your customers and better still, they’ll know you!